The entrance in the Hall of Dreams, the place where everyone wants to be, is guarded by water walls. The one-day ticket to the fair costs 60 Swiss francs.
The biggest booth is the Rolex “temple”, the only place where access is by invitation only.
ÎThe brands from the Swatch Group stand in the middle of the fair and you notice their booths wherever you are.
TAG Heuer celebrated its 150-year anniversary with a 600 guest party attended by one of the brand’s ambassadors, Leonardo DiCaprio.
I’ve seen a lot of children at the Breitling booth, where they presented, like every year, a huge aquarium.
Despite the shining entrance, that could make anyone imagine a modern booth, Seiko designed their interior like a cave.
Dior also exhibited a few dresses that influenced the history of the brand.
In front of Hall 2 I was surrounded by a strong scent of white daffodils, the only relaxing place in the exhausting mix of buyers, executives and clients.
Copyright: Baselworld, Despre Ceasuri
